The social media and marketing landscape is constantly evolving, and we know you need to be kept up to date. So just like Sale of the Century, we phoned a friend (haha), well actually a bunch of experts and this is what they said.
2023 is expected to bring new trends driven by an uncertain economic climate and rising interest rates. AS always there are loads of opportunities for businesses to connect with their audiences and drive growth.
Here are some key trends to watch out for in 2023:
Storytelling: Businesses are recognizing the power of storytelling as a tool to connect with their audience and build emotional connections. By weaving authentic stories into their marketing campaigns, businesses can make their message more relatable and memorable.*
Interactive content: The use of interactive content such as polls, quizzes, and augmented reality will continue to grow in popularity. Interactive content can help to increase engagement and provide valuable data on customers’ preferences and interests.*
Short-form video: The rise of platforms like TikTok has led to an increase in the popularity of short-form video content. Businesses should consider creating bite-size videos that are easily consumable on social media platforms to engage with their audience.*
Social commerce: Social media platforms are becoming more integrated with e-commerce, allowing businesses to sell products directly through their social media profiles. This trend is set to continue, and businesses should consider how they can leverage social commerce to drive sales.*
Artificial intelligence: AI-powered tools will become more prevalent in the social media landscape, allowing businesses to automate tasks such as content creation, audience targeting, and social listening.*
AI (Artificial Intelligence) and ML (Machine Learning) tools like ChatGPT are taking over how we create content and allowing us to scale production in ways that would not have been previously possible. Canva has released new AI features; Magic Write and Text To Image to help businesses produce both written and visual content in a way that feels almost like magic. **