Solutions, Inspiration, Education & Connections

We are excited to announce the Borderless Business Solutions Summit on Friday 12th May. The goal of the event is to continue to inspire, encourage and support female business owners to succeed. The event will be delivered online on a professional conferencing platform.

This is our fifth year of running these events connecting over 100 business owners at each event. What our past attendees have said….
“It was the most engaging day I have ever spent online, I was glued to the screen. “ Barbara Rabinowicz

“Brilliant session … informative and thought-provoking. ” Michelle K

“A fantastic event, jammed packed with lots of inspiring keynotes, discussions, and workshops. Many takeaways from this event.” Archana

The day will begin with an inspiring keynote from Monica Meldrum, co-founder of Whole Kids.

This will be followed by some thought-provoking panels on the topic of Learn From My Mistakes where we will hear from a number of successful business owners.  Most importantly there will be our signature interactive workshops allowing you to learn what you need to do right now to overcome your hurdles and allowing you to explore & learn new topics.

And, of course, it would not be a Business in Heels event without some networking designed to help you make real connections. There will be attendees from UAE, Malaysia, USA, Australia & NZ to name a few.

It is a fun day delivered through our professional conferencing platform that enables networking face-to-face.

Your Ticket will include access to:-

Inspiring Keynote | 2 Panel discussions | 3 workshop sessions from a choice of 12

2 Networking sessions | Expo with Done for You solutions | $3000 Prizes




Monica Meldrum is a tenacious businesswoman and co-founder of the profit-for-purpose business Whole Kids. Founded in 2005, Whole Kids has grown to become Australia’s favourite range of organic, additive-free, allergen-friendly foods and snacks for babies, toddlers and kids.

Today Whole Kids is expanding into Asia but the trajectory for growth has been a rollercoaster ride. We spoke to Monica to learn more.

  1. How did you come up with the idea of Kids?

Monica was delivering an aid program in north Sumatra with the Department of Foreign Affairs when she first experienced real poverty and underprivilege. It was confronting to see children starving. It made her question her values and fuelled in her a desire to do something more meaningful and to make the world a better place.

Monica and her husband James are both from a very large family. “Between James and I, we have 19 nieces and nephews and one of them had severe food allergies. We had a discussion with their mum to understand some of the obstacles she faced in feeding him well and the closer we looked, the more we could see that children’s foods were being overprocessed, loaded with additives and marketed by big food companies using tactics to hook kids and mislead parents” says Monica. Inspired to make a difference in children’s health, the couple then spent three years researching the market.


Driving a business like Whole Kids requires tenacity, resilience and focus. Over the years Monica has been presented with many opportunities to grow faster but has ultimately relied on her purpose and values to guide decision making and stay true to her vision. Along the way, there have been a number of lessons learned such as the importance of embedding purpose and values in the business and firmly positioning the brand in the Australian market prior to taking on international expansion. You can learn more from Monica Meldrum when she speaks at the opening of the Borderless Business Solutions Summit on May 12th.