The marketing landscape is continuing to change with customers demonstrating the attention span of a goldfish requiring more touch points and engagement before they are interested in working with you. The distractions are only slated to grow as people face growing pressures due to inflation & interest rate rises. With challenges come opportunities. To enable you to grab these we have curated some of the key trends from the experts.
Building your employer brand on LinkedIn *to amplify a more authentic marketing strategy & voice.
Why bother: it matters what kind of people you attract into your business, how they talk about, care about and advocate for your business. Are they proud to work there? Does the culture feel empowering and safe? Is it a place where people can do their best work? People in an organisation are the best asset. They’re all on LinkedIn and such a powerful opportunity to share human stories about the work that’s being done in a professional business network. Building an employer brand is about authentically harnessing your people’s stories and experience and LinkedIn is the most powerful place to do that. Most importantly it’s because this builds trust with the wider business community! Trust and credibility ultimately result in more fruitful business connections and outcomes.*
What business owners should be doing to take advantage of this trend.
Creating a safe, fun, engaging culture that cares about people and the planet.
Understanding the responsibility has to actually make the world a better place in one way or another.
Ensuring the vision for the organisation is clear and everyone’s onboard, working towards this vision.
Empowering their teams and trusting them to do the work and to be accountable.
When building out psychologically safe workplaces, understanding that the safety of the culture is only as safe as the leaders feel within themselves – a lot of work needs to be done on the self to build safe cultures.
Encouraging their teams to share their work and what they’re proud of, they should be proud to wear your company badge on LI.
7 REASONS WHY YOU SHOULD BE AUTOMATING YOUR BOOKING SYSTEM
“Time is money” has never been truer for service-based business owners than it is today. Their ability to earn money is capped by the amount of time in the day and sliced into appointments. That’s why appointment attendance is the number one headache.
According to Laxman (source), data shows that nearly 30% of appointments are missed or cancelled each year, and that is just in the beauty industry. If you consider the average turnover of a salon is $243k a year, that’s $67k revenue at risk each year.
According to Kitomba (source), 1 in 10 appointments don’t turn up. To understand this figure better the data showed that 90% were cancellations and 10% were no-shows. In the case of cancellations, this often meant rescheduling, but often too late to allow the appointment time slot to be filled. In the UK, 27% of spa booking cancellations happen on the day, making them impossible to be filled.
In the wake of COVID, the impact on businesses has continued to snowball. Many clients now feel they can cite illness and have an easy out. One salon owner who spoke to us mentioned a “chronic canceller” who has had COVID 7 times?! The phenomenon is not limited, Australia has seen a 39% rise in no-shows across a wide range of industries from health and beauty to gyms & legal services.
A huge impact on your profit and cash flow compounded by the very difficult COVID trading period.
So, what’s the answer?