Caprice

In the dynamic landscape of global business, Caprice Australia’s journey stands as a testament to the enduring value of relationship building and networking. Over six decades, Caprice has not only solidified its position as a market leader but has also garnered international recognition through strategic partnerships and acquisitions.
By forging enduring relationships with global licensors and acquiring renowned brands, Caprice has diversified its offerings and expanded its reach across borders. Its story exemplifies the enduring value of fostering relationships and networking for growth in the global marketplace.

Caprice has forged enduring partnerships with leading global licensors, including powerhouses such as Disney, Warner Bros, Universal, Nickelodeon, Mattel, and Hasbro. Moreover, the company has acquired renowned Australian brands like
Mambo and Dri Glo. Through the dedication of their in-house design team and a strategic commitment to product development and marketing, Caprice maintains steady growth across both its own brands and the licenses it represents.

Having an adaptable business model allows Caprice to tailor solutions for retail partners with speed to market without compromising on quality. The ability to innovate is a key to their success. Thriving on flexibility and embracing change, they are constantly evolving to meet the demands of their customers and the market. Benefiting from strategically positioned logistics hubs in China, India, and other key
locations, Caprice delivers cost-effective solutions while maintaining high efficiency. Its extensive supply chain network ensures seamless production and delivery of over 38 million units annually.

Caprice demonstrates dedication to sustainable practices throughout its operations. Their sustainability policy emphasizes four key areas: Environment, Ethical Sourcing,
Our People, and Community. While each area presents unique requirements, a holistic approach is essential for success. Caprice is focused on establishing targets with realistic timeframes and KPIs to drive continuous improvement and ensure a sustainable future.

As a privately-owned family enterprise with a 60-year legacy, Caprice Australia began its journey in soft furnishings upon its establishment in 1959. Through astute acquisitions and internal expansion, Caprice has evolved into a diversified business spanning multiple product categories, including generic, licensed, and branded offerings. Today, Caprice takes pride in its position as a domestic market leader and enjoys international recognition across an extensive range of products, encompassing both Homewares and Apparel

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