3 Tips on Mastering On-page SEO
By Steve Jaenke | Founder, Digimark
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Keyword research: Finding what your audience is looking for! Keyword research is the process of identifying the terms and phrases your target audience uses when searching for information, products, or services related to your business. By targeting these keywords in your content, you can improve your website’s visibility and drive more targeted traffic. Use keyword research tools like Google Keyword Planner or Answer The Public to find relevant, high-volume keywords with low competition.
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Content creation: Crafting valuable and engaging content – Creating high-quality, engaging content is at the core of effective SEO. Your content should provide valuable information, address user intent, and be well-structured for readability. Use headers and subheaders to organise your content, and incorporate your target keywords naturally throughout the text. Remember, the primary goal of your content is to satisfy user needs, so always prioritise quality and relevance over keyword density.
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Meta tags and descriptions: Fine-tuning the details – Meta tags and descriptions are vital components of on-page SEO, as they provide search engines with information about your web page’s content. Optimise your title tags by including your primary keyword and keeping them between 50-60 characters. Write unique, compelling meta descriptions for each page, staying within the 145-155 character limit. The meta description should focus on attracting the searcher, and so incorporate the primary keyword if it makes sense to do so, but focus more on engaging the searcher to encourage them to click through to your page.
About the Guest Writer: Steven Jaenke is the Founder of Digimark. His infatuation for SEO came when he helped a client go from 60 visits per month to 2400 visits per month with an increase in sales by 2000%. Through both experimentation and experience, he developed a process that not only worked, it worked every time.
SME Frustrations with Technology & Cybersecurity
How to Become a Cyber Intelligent Organisation
By Marty Haak || Founder, Infinite Edge
The age of technological accessibility is both a blessing and a curse. The allure of simplistic solutions to complex business problems often leads companies on a self-guided digital transformation journey. Nevertheless, without a clear plan, these solutions often fall short, causing a slew of unexpected issues: failed technology implementation, underutilized technology, a lack of training among teams, unforeseen limitations, and insufficient compatibility with other business apps.
Are you frantically searching for the best CRM or pondering the merits of Microsoft 365 over Google Workspace? You’re not alone. Yet, these might not be the questions you should be asking. While technology can be a game-changer, it’s no silver bullet. I invite you to take a step back and consider your problems from a higher vantage point. What are you really trying to solve? Is it a technological issue, or could it lie within your processes? Are you setting your team up for success and have they been adequately trained in your processes and the technology you use?
Having refined processes is a prerequisite to effective technology implementation. Failing to address this could result in the amplification of your frustrations. It’s essential to keep your team at the forefront, focusing on systems and processes before technology comes into play. However, even with a well-thought-out approach, businesses often face unexpected adversaries: data breaches and cybercrime. As technology becomes increasingly complicated, data breaches are becoming more common, cybercrime is on the rise, and data privacy legislation tightens, many businesses are realising they are not as optimised and secure as they need to be. This reality becomes even more daunting in the face of high-profile data breaches, causing increased concern over cyber security. Shockingly, about 60% of SMEs go out of business within six months of a data breach or cyber-attack.