She stood in the bathroom, again, staring at a test that told her nothing had changed. Another miscarriage. Another heartbreak. But this time, something clicked.

For years, Saara Jameison had been living through the emotional rollercoaster of infertility—tests, clinics, well-meaning advice. But after everything, one thing became painfully clear: the conversation always focused on the woman. No one was talking about male fertility. And yet, it accounted for nearly half of all fertility challenges. That silence? Saara decided to break it.

She didn’t set out to create underwear. She set out to create a future. One where male fertility was no longer overlooked, and couples had access to support from every angle. What started as a personal mission became Cool Beans—the world’s first TGA-registered medical device for testicular cooling and support. Scientifically designed, breathable, and surprisingly sleek, this innovation addresses heat-induced sperm damage and hormone disruption—without sacrificing comfort or dignity.

But building a medical product from scratch isn’t for the faint of heart. Saara poured over $1 million into the venture before seeing a cent in revenue. She navigated years of regulatory hoops, wore out countless prototypes, juggled motherhood, and even sold personal belongings to keep the dream alive. What kept her going wasn’t just ambition—it was her why.

“I’m doing this so my kids—and yours—have a shot at natural conception,” she says. “We can’t fix what we won’t face. It’s time to talk.”

Cool Beans isn’t just a product. It’s a movement. It’s reshaping how we approach fertility, masculinity, and preventative health. Urologists, oncologists, and fertility specialists now recommend it. Saara is working on a book, launching a men’s health advocacy platform, and planning a global scale-up.

Her journey hasn’t been easy—but it’s been fuelled by purpose. Every rejection, every challenge, every late-night doubt was part of building something much bigger than business.

From grief to ground-breaking, Saara Jameison is proof that when business meets bravery, the ripple effect is unstoppable. Change doesn’t begin when it’s easy. It begins when someone decides to speak up. And for Saara, it began in silence.