Meet Amber Rhodes, a small flower farmer with a big-hearted dream—to grow her budding flower business into something so successful, her husband can leave shearing behind and farm full-time by her side.

Nestled within a sheep and cattle operation, Amber’s flower fields bloom with more than just beauty. Every stem is grown chemical-free and with care, designed to brighten weddings, events, local stores, and the homes of those who simply want to treat themselves. But behind each perfect petal is a woman pushing through pain, weather woes, and the weight of small business life.

“The biggest obstacles are always the things you cannot control—like the weather,” Amber shares. “But when a crop fails, I just look forward to the next one and keep planning for the next season.”

After four hard-earned seasons, Amber has more than doubled her sales. Her social media storytelling, floral generosity, and community connection have made her a go-to for local brides and flower lovers alike. She’s learned to price bouquets wisely, spot emerging wedding trends, and, perhaps most importantly, honour her own body’s limits.

Chronic back and hip pain forced Amber to rethink her approach—investing in perennials like peonies for less labour, planning smarter, and getting support through osteo and massage. Every decision is strategic, with one eye on the season and the other on the long game.

“My advice? Keep learning. Build a network with other small growers. Take care of yourself, and always try something new. There’s magic in experimenting—you never know which flower will set your business apart.”

Amber’s Top Tips for Budding Business Owners

· Keep educating yourself—online, at workshops, or from others in your field

· Prioritise your health: eat well, sleep, and don’t ignore your body

· Create a local network of likeminded business owners—collaboration is key

· Watch for trends (especially overseas) and adapt

· Don’t be afraid to change direction, refine your model, or plant something new

· Most of all—just keep going.

Because sometimes, blooming takes time.