Rebecca Moroney:
Revolutionizing Real Estate with Wayfinder and WayScape
After years of making waves in the tech industry where she was feeling caged, Rebecca Moroney took a bold leap of faith to follow her passion for real estate. Armed with a vision to reimagine the property market and a determination to break new ground, Rebecca founded Wayfinder Agency and WayScape Limited. Together, these innovative ventures are reshaping how Australians buy, sell, and experience property—making Rebecca a true trailblazer in the industry.
Turning Passion into Purpose
Rebecca’s career journey is one of courage and reinvention. “After a successful career in tech, I realized my heart lay elsewhere. I wanted to create something that didn’t just follow the status quo but truly transformed how people navigate real estate,” Rebecca shares.
With Wayfinder, Rebecca has built a client-focused agency that delivers extraordinary outcomes across residential, commercial, and development sectors. Whether it’s helping families secure their dream homes, assisting investors in uncovering high-yield opportunities, or guiding developers through complex land acquisitions, Wayfinder ensures every client’s property journey becomes a success story.
Introducing Vendor Vision: A Game-Changer for Sellers
One of Rebecca’s standout innovations is Vendor Vision, Wayfinder’s premium property-selling model designed for luxury properties. The model replaces traditional open homes with exclusive engagement events and global agent collaborations, offering a more personalized and high-impact approach to showcasing properties.
“Vendor Vision is about elevating the selling experience for high-end properties while ensuring vendors achieve exceptional outcomes,” Rebecca explains.
WayScape: The Tech Edge in Real Estate
Building on her expertise in technology, Rebecca launched WayScape Limited, a tech arm that’s pushing real estate into the future. Tools like WayIQ, an AI-powered consultancy for buyer’s agents, WayOrama, a platform for immersive property visuals, and WayView, a VR-enabled viewing service, are transforming how buyers and agents connect with properties.
“Our technology isn’t just about convenience—it’s about empowering people with better information, reducing inefficiencies, and creating seamless experiences,” Rebecca says.
A Visionary Leader Redefining Success
Rebecca’s journey from tech executive to real estate innovator is defined by her bold vision and willingness to take risks. Her goal? To scale Wayfinder into Australia’s largest buyer’s agency by 2027 and establish WayScape as a global leader in real estate technology.
“I’ve always believed that with the right blend of technology, human expertise, and passion, we can change the way people think about real estate,” she says.
Inspiring a Smarter Future in Real Estate
Through Rebecca’s leadership, Wayfinder and WayScape are not only meeting the demands of the modern property market but also setting new standards for the future. By combining cutting-edge technology with a deeply personal approach, Rebecca is ensuring that every client—whether buying, selling, or investing—has access to the tools and expertise they need to succeed.
Rebecca Moroney’s story is one of bold reinvention, fearless ambition, and a commitment to doing things differently. In following her passion, she hasn’t just created a career she loves—she’s transforming an entire industry.