Iris Saar Isaacs
The Visionary Behind inSync Jewellery
Iris Saar Isaacs, the founder of inSync design, has revolutionized the Australian jewellery scene with her unique blend of traditional craftsmanship and modern technology. Known for creating high-quality, durable, and hypoallergenic pieces, inSync stands out for its commitment to sustainability and innovative design. Each piece of jewellery from inSync is a testament to Iris’s dedication to creativity, quality, and making women feel stylish and empowered.
The Drive Behind the Journey
When asked about what drives her entrepreneurial journey, Iris highlights her passion for design and the joy of creating pieces that resonate with people on a personal level. Her jewellery isn’t just about aesthetics; it’s about storytelling and allowing the wearer to express their individuality.
“I love making creative jewellery that tells a story and lets the wearer express their individuality,” she shares. The core of her motivation, the big ‘Why,’ lies in the impact her work has on others. Seeing her pieces make someone feel creative, special, and confident fuels her passion. Positive feedback from her collectors, who often share stories of compliments and conversations sparked by her jewellery, reinforces her mission of bringing beauty, connection, and inspiration into the world.
Overcoming Challenges
One of the significant challenges Iris faced was during the pandemic when museums and galleries, her main distribution channels, closed down. This period of uncertainty forced her to rethink her business strategy. Driven by her ‘Why,’ she adapted by shifting her focus to online sales, connecting directly with her collectors through social media and an active website.
During this time, she also drew from her fine art and sculpture background to design the Family Portrait Sculpture, a customizable art piece celebrating family and togetherness. Made of anodized aluminium panels, this modular sculpture allows for individual customization and expansion, reflecting the unique complexities and growth of each family. This innovative product not only kept her business afloat but also deepened her connection with her collectors.
“The support and love from my collectors reminded me why I do what I do and gave me the strength to adapt and keep moving forward,” Iris reflects. This resilience and ability to pivot in the face of adversity highlight the strength of her entrepreneurial spirit.
Iris Saar Isaacs’s journey with inSync design is a story of passion, innovation, and resilience. Her dedication to creating jewellery that connects with people on a personal level and her ability to adapt to challenges exemplify the qualities of a visionary entrepreneur. With a focus on sustainability and empowering women, inSync continues to make its mark in the jewellery industry, one unique piece at a time.