It’s all about story!


In our marketing communications business, if we couldn’t get our clients clear on what they were positioning, why, and for whom, we failed. This became the single most important component of our work.

During the formative years of Knit-a-square, we learned that stories with a focused purpose touched lives everywhere. It was the stories that helped build a worldwide community of more than 20,000 people in 71 countries. Today it continues to grow and do this wonderful work of warming orphaned children in Southern Africa.

The online space proved a powerful tool to get the message across using purpose-driven stories.

SERVICES : Clarity Works – 3 month 1:1 coaching | The Story Whisperer – 150 minute 1:1 session | Story Speaking | Changing Stories  Group Coaching – 16 week program | Clarity Works & Story at Work – Dip & Dive Masterclasses

Meet Sandy McDonald

I look forward to connecting with you to help you tell your story.  If you’d like to catch up, Let’s Talk.