The Social CliQ and The Content CliQ: Built for the Brands of Now

With over 4.8 billion people on social media and consumers making decisions in under 3 seconds, content is no longer just a brand touchpoint—it’s your storefront, sales funnel, and loyalty engine.
For retail and licensing brands, social-first content isn’t optional—it’s mission-critical.
● 78% of consumers say social media influences their buying decisions
● TikTok users are 1.5x more likely to make an immediate purchase
● Creator-led content delivers 4x higher engagement than traditional ads

And yet—polished campaigns and static strategies no longer cut through. Trust is built by people, not logos. Culture moves fast. Brands need partners who can move faster.
That’s exactly what Talia Datt saw coming back in 2018, long before UGC and TikTok were dominating marketing playbooks. She launched The Social CliQ and The Content CliQ to help brands create scroll-stopping, revenue-driving content, at scale and at speed.
Today, the CliQ brands have powered growth for 300+ leading names, from Lululemon and Esky to Booktopia, Keep It Cleaner, and Don Smallgoods—merging creative, culture and conversion to deliver social-first solutions that actually work.

The Social CliQ: Strategy, Social, Scale.

At The Social CliQ, we’re not just building followers—we’re building brands that matter. As a full-service social media agency, we help businesses grow across TikTok, Instagram, Meta, LinkedIn, and beyond.
From best-practice social strategies and content calendars to community management, influencer partnerships, paid media, and proactive/reactive content—we’ve got your socials covered.
What sets us apart? We’re process-driven and built for scale. With streamlined briefing systems, real-time approvals, structured feedback loops, and a performance mindset, we move at the speed of culture, without ever compromising your brand identity.

Our team of strategists, creatives, community managers, and paid media specialists ensures your brand doesn’t just show up, it shows up strategically, consistently, and with impact.

The Content CliQ: Creators, UGC, and Conversion-Driven Content

At The Content CliQ, we specialise in content that looks native, feels seamless, and sells.
We turn briefs into high-performing User Generated Content videos and influencer-led campaigns across paid, organic, social, email, and more, all powered by our curated global network of 3,000+ creators and a nimble in-house team.
Think: “TikTok Made Me Buy It” hauls, GRWMs, punchy testimonials, reactive trends and platform-native storytelling that builds trust, not just awareness.
We manage everything end-to-end—from creator sourcing and briefing to usage rights, content delivery, and performance tracking. Our systems are built for speed, trend alignment, and results—so whether you’re launching a new product, scaling ads, or amplifying licensing IP, we’re your plug for scroll-stopping content that converts.

Stronger Together
While The Social CliQ grows your brand presence, The Content CliQ fuels it with
performance-led content. Together, we offer a full-funnel, social-first solution for brands that need to move fast, stay culturally relevant, and drive real ROI.
Now part of the Merchantwise Group, a leading brand management, media and marketing agency, we’re even better resourced to support you across content, collaborations, paid media, licensing and brand.
Welcome to the CliQ!
Where culture meets commerce—and content delivers results.

Want to scale with us? Contac Talia Datt at taliad@thesocialcliq.com

Visit us at www.thesocialcliq.com and; www.thecontentcliq.com