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by on 2 October, 2018
Amplify your message.  Get noticed.  Stand out from the crowd. These are messages business coaches, consultants and marketing gurus will tell you every day.  If you play small and don’t get noticed, you’ll eventually get sick of the struggle.  I bet you didn’t go into business for that.  So in keeping with our series to invigorate your cut-through, this week we’ll discuss public speaking. “Public Speaking – Aaaaaaahhhhh!”  I hear you scream.  I know, I know… it’s your worst nightmare, right?  We...
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by on 28 September, 2018
Video Statistics, Damn Video Statistics and Sex, Lies and Videotape. There’s nothing like statistics to create controversy.  Strange isn’t it – you can gather all the hard evidence you like but some bright spark somewhere will turn around and say, “Yeah, but when asking the questions, did you take into account the MacGruder Effect?”  And you’ll say, “Um…” and your whole premise is as wasted as a heroin addict as Pharmacy University. So, with that out of the way… Here are some statistics on video...
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Copyright infringement so simple that even your kids can do it. Really, you clicked on this topic? Are you wanting to infringe people’s copyright? Come on. Copyright Infringement Case Study I had a client who developed a course. It cost $60 million. They were a massive university and created this course. Their staff and sub-contractors created the course, and what did they do? They took a whole lot of the data, material, and information off other websites. They just dumped it into the “new” cour...
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by on 31 July, 2018
Feeling helpful?  Good.  Thinking abundantly?  Excellent!  Out of sales mode?  Cool.  Feeling brave?  Then let’s get on with it…    If you can put your head in this space then you are destined to be a kick-ass networker.  Thinking like this will result in you exhibiting the right body language and attitude when networking.  These subliminal aspects are critical for they convey your real intentions which others, women especially, will intuitively pick up on in a flash.    Networking is doing...
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by on 5 July, 2018
 There is no perfect recipe for the perfect coffee date.  Sorry.  But, if you’re reading this, you’re probably in a better position than many others because, well… you’re female! Yep, we chicks rule when it comes to coffee dates since we get three simple concepts – the value of relationships, how to form them and how to maintain them.  And even though we should never forget a coffee date, in the current sense, is most definitely a business meeting, we equally shouldn’t forget the points above...
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by on 29 June, 2018
Hi there! Here are some helpful tips from Naomi Simson, one of our key speaker for our upcoming Business Solutions Summit. Overcoming Procrastination We are all about planning this month in our business community and in sticking to the ‘plan’, I have set aside a whole day to plan for a very busy few months ahead. Yet as I sit down to get things done, I’m finding anything and everything put in front of me distracting. I know I need to move things forward but procrastination is sneaking in… As we ...
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by on 20 June, 2018
In The Business Building Program, we go into considerable depth when discussing Target Markets and Collaboration Circles.  Understanding these two concepts will help you derive maximum benefit from your networking efforts by helping you to quickly recognise the professions which are most likely to be of greatest value to both parties.   In the program, we talk about how most people only consider one of the two common streams when thinking about Collaboration Circles and that many disregard vario...
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by on 16 May, 2018
A lot of people attend business networking events with the expectation of meeting people who will, upon a handshake, suddenly want to do business with them.  We don’t want to burst your bubble, guys, but aah… that’s not how it works.  The purpose of attending networking events is to plan coffee dates with people whom interest you.  It’s that simple.  You’re not there to sell anything.  If you think you’re there to sell your products or services then you’ve missed a vital piece of the puzzle.  Yo...
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by on 23 March, 2018
Hello Ladies! This blog follows on from last week.  Happy reading! Take the example of Diane.  She continually stands up at networking events and informs the audience she sells insurance to anyone.  And that’s true – she does! She’s not particular, after all, she’s happy to make her commission from anyone.  Who wouldn’t be? But that’s not the point. The point is that when she stands up at her events her job should be to train the people in the room to bring people to her for insurance purposes. ...
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by on 9 March, 2018
Attending networking events costs money that comes from your marketing budget.  As a business owner, you want to maximize your return on that investment. So now I want to teach you how defining a target market helps you achieve this. To get the most out of your networking efforts, you need to be able to define your target market into specific niches.  Then you need to transfer that information to your referral partners so they know whom to introduce you to.  This is a relatively simple concept, ...
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by on 8 March, 2018
  Many people tell us they feel uncomfortable about inviting others to attend networking events because it means getting them to spend $50 or so on a ticket, possibly getting a babysitter, traveling there, getting swanked up and so on.  Look, we get it.  Attending events yourself is a big ask, let alone asking others to attend.  However, we all knew when we started down the path of running our own businesses there would be some inconveniences, challenges, education, hurdles, lifestyle changes or...
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by on 9 September, 2017
Moeloco, means Dream Crazy and this is my crazy story.  Deciding to start a business isn’t always easy and I admit, I was a bit of a serial entrepreneur in the past. Prior to starting Moeloco, I went through the process of discovering who I was and appreciating my many unique gifts – and it was through recognising my self-worth that I discovered a deep desire to inspire others.  Through meeting like-minded people on my life’s travels, I made a discovery that would change my life forever: there ...
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