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by on 31 July, 2018
Feeling helpful?  Good.  Thinking abundantly?  Excellent!  Out of sales mode?  Cool.  Feeling brave?  Then let’s get on with it…    If you can put your head in this space then you are destined to be a kick-ass networker.  Thinking like this will result in you exhibiting the right body language and attitude when networking.  These subliminal aspects are critical for they convey your real intentions which others, women especially, will intuitively pick up on in a flash.    Networking is doing...
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by on 5 July, 2018
 There is no perfect recipe for the perfect coffee date.  Sorry.  But, if you’re reading this, you’re probably in a better position than many others because, well… you’re female! Yep, we chicks rule when it comes to coffee dates since we get three simple concepts – the value of relationships, how to form them and how to maintain them.  And even though we should never forget a coffee date, in the current sense, is most definitely a business meeting, we equally shouldn’t forget the points above...
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by on 20 June, 2018
In The Business Building Program, we go into considerable depth when discussing Target Markets and Collaboration Circles.  Understanding these two concepts will help you derive maximum benefit from your networking efforts by helping you to quickly recognise the professions which are most likely to be of greatest value to both parties.   In the program, we talk about how most people only consider one of the two common streams when thinking about Collaboration Circles and that many disregard vario...
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by on 16 May, 2018
A lot of people attend business networking events with the expectation of meeting people who will, upon a handshake, suddenly want to do business with them.  We don’t want to burst your bubble, guys, but aah… that’s not how it works.  The purpose of attending networking events is to plan coffee dates with people whom interest you.  It’s that simple.  You’re not there to sell anything.  If you think you’re there to sell your products or services then you’ve missed a vital piece of the puzzle.  Yo...
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by on 23 March, 2018
Hello Ladies! This blog follows on from last week.  Happy reading! Take the example of Diane.  She continually stands up at networking events and informs the audience she sells insurance to anyone.  And that’s true – she does! She’s not particular, after all, she’s happy to make her commission from anyone.  Who wouldn’t be? But that’s not the point. The point is that when she stands up at her events her job should be to train the people in the room to bring people to her for insurance purposes. ...
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by on 9 March, 2018
Attending networking events costs money that comes from your marketing budget.  As a business owner, you want to maximize your return on that investment. So now I want to teach you how defining a target market helps you achieve this. To get the most out of your networking efforts, you need to be able to define your target market into specific niches.  Then you need to transfer that information to your referral partners so they know whom to introduce you to.  This is a relatively simple concept, ...
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by on 8 March, 2018
  Many people tell us they feel uncomfortable about inviting others to attend networking events because it means getting them to spend $50 or so on a ticket, possibly getting a babysitter, traveling there, getting swanked up and so on.  Look, we get it.  Attending events yourself is a big ask, let alone asking others to attend.  However, we all knew when we started down the path of running our own businesses there would be some inconveniences, challenges, education, hurdles, lifestyle changes or...
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by on 21 February, 2018
This is the single most effective way to utilise your time at a networking event. Networking is a contact sport and the more members in your team the more contacts you can all make.  But remember – there’s no ‘I’ in Team!  And this is great news for the many of us who struggle to sell ourselves.  So adopt these simple tips and take your networking outcomes to the stratosphere!    •       Get organised and reap the rewards. Prior to events, sit down with 2-3 business associates and book into a Bu...
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by on 15 October, 2017
Remember the last time someone said something really nice about you?  Remember how you felt?  Perhaps you felt grateful, accomplished or recognised in your field.   A heart-felt, genuine testimonial is a great way to boost someone and these days they can be posted all over social media or, for maximum impact, face-to-face while others are around to hear.   Many people struggle to put fingers to keyboard and tell a story or to verbalise one convincingly.  So here’s a quick and unbeatable formula ...
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by on 15 October, 2017
Remember the last time someone said something really nice about you?  Remember how you felt?  Perhaps you felt grateful, accomplished or recognised in your field.   A heart-felt, genuine testimonial is a great way to boost someone and these days they can be posted all over social media or, for maximum impact, face-to-face while others are around to hear.   Many people struggle to put fingers to keyboard and tell a story or to verbalise one convincingly.  So here’s a quick and unbeatable formula ...
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by on 2 October, 2017
Education does not mean teaching people what they do not know,it means teaching them to behave as they do not behave - John Ruskin When it comes to achieving results, most people already know what they need to do to get the results they want, they just don't do it... Some common examples are:-We know what we need to do to lose weight but we don't exercise and we succumb to eating things we know we shouldn't eat...-We know what we need to do to save money but we keep spending it...-We know what w...
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by on 27 September, 2017
Think of a big brand.  It keeps itself big by having multiple points of contact with its target market.  Messages are fed through a variety of channels thereby keeping themselves top of mind.  So when the time comes for a member of the target market to purchase, the big brand has made it easy to become the chosen one because the subliminal message is already implanted. Consider your marketing strategy.   Have you clearly defined your target market? Think of age, gender, average income, white col...
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