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by on 2 October, 2018
Amplify your message.  Get noticed.  Stand out from the crowd. These are messages business coaches, consultants and marketing gurus will tell you every day.  If you play small and don’t get noticed, you’ll eventually get sick of the struggle.  I bet you didn’t go into business for that.  So in keeping with our series to invigorate your cut-through, this week we’ll discuss public speaking. “Public Speaking – Aaaaaaahhhhh!”  I hear you scream.  I know, I know… it’s your worst nightmare, right?  We...
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by on 28 September, 2018
Video Statistics, Damn Video Statistics and Sex, Lies and Videotape. There’s nothing like statistics to create controversy.  Strange isn’t it – you can gather all the hard evidence you like but some bright spark somewhere will turn around and say, “Yeah, but when asking the questions, did you take into account the MacGruder Effect?”  And you’ll say, “Um…” and your whole premise is as wasted as a heroin addict as Pharmacy University. So, with that out of the way… Here are some statistics on video...
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Copyright infringement so simple that even your kids can do it. Really, you clicked on this topic? Are you wanting to infringe people’s copyright? Come on. Copyright Infringement Case Study I had a client who developed a course. It cost $60 million. They were a massive university and created this course. Their staff and sub-contractors created the course, and what did they do? They took a whole lot of the data, material, and information off other websites. They just dumped it into the “new” cour...
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by on 5 July, 2018
 There is no perfect recipe for the perfect coffee date.  Sorry.  But, if you’re reading this, you’re probably in a better position than many others because, well… you’re female! Yep, we chicks rule when it comes to coffee dates since we get three simple concepts – the value of relationships, how to form them and how to maintain them.  And even though we should never forget a coffee date, in the current sense, is most definitely a business meeting, we equally shouldn’t forget the points above...
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by on 29 June, 2018
Hi there! Here are some helpful tips from Naomi Simson, one of our key speaker for our upcoming Business Solutions Summit. Overcoming Procrastination We are all about planning this month in our business community and in sticking to the ‘plan’, I have set aside a whole day to plan for a very busy few months ahead. Yet as I sit down to get things done, I’m finding anything and everything put in front of me distracting. I know I need to move things forward but procrastination is sneaking in… As we ...
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by on 19 June, 2018
Hi there!   Do you ever just STOP and take the time to reflect on your journey thus far, your career choices, business, lifestyle, decisions made and challenges overcome to arrive at your current point of time?  Are you living out your purpose?   I thought I would share a bit of my story …. I have been taking a trip down memory lane over the past few weeks, as I was in the final stages of rolling out collateral for my sub-brand ‘Queen of Foodiness’.    In searching through archive files on my ...
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by on 23 March, 2018
Hello Ladies! This blog follows on from last week.  Happy reading! Take the example of Diane.  She continually stands up at networking events and informs the audience she sells insurance to anyone.  And that’s true – she does! She’s not particular, after all, she’s happy to make her commission from anyone.  Who wouldn’t be? But that’s not the point. The point is that when she stands up at her events her job should be to train the people in the room to bring people to her for insurance purposes. ...
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by on 9 March, 2018
Attending networking events costs money that comes from your marketing budget.  As a business owner, you want to maximize your return on that investment. So now I want to teach you how defining a target market helps you achieve this. To get the most out of your networking efforts, you need to be able to define your target market into specific niches.  Then you need to transfer that information to your referral partners so they know whom to introduce you to.  This is a relatively simple concept, ...
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by on 8 March, 2018
  Many people tell us they feel uncomfortable about inviting others to attend networking events because it means getting them to spend $50 or so on a ticket, possibly getting a babysitter, traveling there, getting swanked up and so on.  Look, we get it.  Attending events yourself is a big ask, let alone asking others to attend.  However, we all knew when we started down the path of running our own businesses there would be some inconveniences, challenges, education, hurdles, lifestyle changes or...
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by on 21 February, 2018
This is the single most effective way to utilise your time at a networking event. Networking is a contact sport and the more members in your team the more contacts you can all make.  But remember – there’s no ‘I’ in Team!  And this is great news for the many of us who struggle to sell ourselves.  So adopt these simple tips and take your networking outcomes to the stratosphere!    •       Get organised and reap the rewards. Prior to events, sit down with 2-3 business associates and book into a Bu...
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by on 27 October, 2017
Sometimes when we go out on our own, freelancing, consulting, or coaching - we don't really know how to price our personal services. Many freelancers undercut to score work, but don't figure their costs, training, hardware, sick days/holidays, or Super into their hourly rate equation. Freelance proposals were always a source of concern for me when I was a freelance copywriter. So to support others delving into freelancing, I created an income calculation tool. You can put in your desired annual ...
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by on 24 October, 2017
Written by Rachel Allan, marketing consultant, author and mum. You can get a headstart on everyone else by starting to plan out 2018, today. Imagine going on holidays over the summer knowing you are going to be stepping back into a business that is ready to be the best in 2018! We may still have about 8 weeks until the end of the year, and that is plenty of time to still achieve our 2017 goals, it will also give you breathing space to plan out what you would like to achieve next year. Take this ...
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