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by on 14 December, 2018
“When I am sad, I eat When I am frustrated with work, I eat When I am disappointed with myself, I eat When I am happy with something, I would still eat”   On days like this, I used to eat everything that I could get my hands. I would find myself making constant trips to the fridge for some emotional comfort. And this happened all day long, at work and would only amplify in the evening.   I justified my overeating by telling myself that after such a stressful day, I deserved ...
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by on 28 November, 2018
I have a very strong intuition and I am a big believer in trusting your gut. I had been working in East Brisbane, where Studio 42 Workspaces is now located, and I loved the area. It’s leafy, rich with history, a quick walk to the river and super close to the CBD. One day I found myself looking through a warehouse space near my office and in my mind’s eye, I could see it fully refurbished as a modern, flexible workspace. I could imagine small businesses working in there, networking and there was ...
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by on 27 November, 2018
Like many entrepreneurial types, I am a woman that has worn a lot of hats. It’s actually something that I enjoy though. I was that kid that loved school, simply because I got to study many subjects at once. Choosing a degree was more difficult because there were so many subjects that I was interested in. Many entrepreneurs are multipotentialites. They have a variety of interests and skills that they want to put into action. Much like the parable of the talents.  The more you do, the greate...
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by on 26 November, 2018
My entrepreneurial journey began when I had my 3rd son, Lennox. With 3 kids in tow, grocery shopping was a nightmare, and I was frustrated I never had enough space in my pram for groceries. So I came up with an idea that to my surprise had never been thought of before. An attachable pram shopping cart I called the BuggyCart. The ten months to launching my product was a huge learning curve. Google was bestfriend and my only mentor. If I could afford it, I would use freelancers to get the ...
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by on 23 November, 2018
The idea came about as a direct result of some pretty severe health problems I suffered a few years ago. When I was 30 I was looking after my Father, who was seriously ill, and I took some medication that I wouldn’t normally have taken if I wasn’t going through a stressful period in my life. I had lots of complications because of the medications and one of the side effects I experienced was severe pustular acne. It appeared quite quickly and was very uncomfortable. I tried to hide from the world...
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by on 22 November, 2018
I was inspired to start mudputty to bring people together. Real-life interactions and relationships that are vital to our happiness, our health and social health. I meet so many people who feel disconnected, they struggle for years to find their tribe. In a world of digitalisation we really have forgotten how to have 'real life connections'.   As a busy mum with two small children, I used classes as a way to connect with others. When you attend a class you walk in, see smiling faces and...
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by on 21 November, 2018
I always knew I wanted to work with women. To empower them and support them, and in doing so, change the way they relate to themselves and each another. I’m a feminist. Big on sisterhood because growing up, I never had one. Well, I had sisters, three of them, but we were never on the same team. I have known my “why” for a very long time, I just wasn’t exactly sure on my “how”.   Then one day, I was lying naked on a stage, crying away the shame I had just taken on from a female artist in th...
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by on 20 November, 2018
I realised that I loved baking from an early age. I initially undertook a chef’s apprenticeship, but quickly realised that patisserie and chocolate was the road for me. My mother had a huge influence over my love for chocolate and desserts and I have fond memories of her homemade chocolates. Chocolate is such a versatile ingredient and the opportunities for creativity are endless!   I know firsthand how difficult it can be juggling everything that comes along with being a woman and establi...
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by on 15 November, 2018
Many people, perhaps women especially, have been trained by various influences to play small.  That’s fine if that’s what you want.  If you want to run a small business that remains small or a micro business that remains micro then keep doing what you’re doing if that’s what keeps you happy.  But many people want something more from their businesses.  Many want it to fund a lifestyle in the working years and become asset to sell that funds a retirement.  If that’s you, the answer is scaling.  ...
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by on 7 November, 2018
I heard a woman speaking at an event recently.  Rachel’s business revolves around selling skin care products.  About half way through her presentation, she told her audience all about the various products in her range.  There were creams and balms, wipes and oils and much, much more.  Are you getting the picture?  She described the benefits of each, how to apply them and informed us there was a money back guarantee if we weren’t completely satisfied after 3 uses.  Are you getting drowsy as you r...
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by on 31 October, 2018
The thought of finance sends a shiver up the spine of many business owners.  After all, who wants debt?  But for some, a manageable debt is often preferable to the alternative because it enables business owners to ride the short-term peaks and troughs so the long-term vision can be realised.  And today, finding finance is a whole lot easier. A sensibly structured business loan can reduce stress, buy time and keep the money coming in when cash flow is low.  Many businesses have a well-reasoned...
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by on 31 October, 2018
Numerous business in a start-up stage usually look to “save” money by cutting corners on branding, marketing and advertising. It may work in the beginning, then the business will hit a growth stage. At this point, if things are not right, it will be unbelievably pricey to redesign. You need to start from scratch with brand awareness campaigns, PR campaigns, rebrand every piece of collateral (online and offline), and reprint everything. As well as rebuild the familiarity and trust that clients...
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