by on 3 May, 2021
Mentoring today is making a huge impact in most organisations, helping to build engagement, alignment and improves retention. It is an affordable way to harness the experience of your senior leaders and give them an active role in developing the next generation of leaders. Here are some of the facts:- 67% of businesses reported an increase in productivity due to mentoring (Source) 55% of businesses felt that mentoring had a positive impact on their profits (Source) More than 4 in 10...
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by on 16 April, 2021
Introducing Lauren Clemmett, she has been career-focused forever, but also very sporty.  She played field hockey and competitive swimming from school to a young adult then got into golf (at first for networking and business, but she found she was quite good at it and played club golf and competitive tournaments). And all manner of adventure sports from hiking to rock climbing and now, at 52, she is a bowman on a 54 foot racing yacht! All of this while working in the high-stress industry of br...
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by on 15 April, 2021
Artificial Intelligence (AI) has become an increasingly prominent discussion in the world of business, with the technology aiding in top-end decision making and digital marketing, just to name a few. Two specific areas that have become of particular interest in Artificial Intelligence have been Machine Learning (ML) and Deep Learning (DL), each of which plays an integral role in many of the AI systems being utilised today.   Machine Learning (ML) and Deep Learning (DL) Machine Learning ...
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by on 12 April, 2021
Small business side-hustles have boomed in 2020. With so much more time spent at home and less distractions, around 10% of the Flying Solo community report that they have used the time to kickstart that smaller business idea they’ve been thinking about for years. Just how you make money though is like any business and down largely to how you market it! In this episode of the Flying Solo podcast, I chat to Lucy Kippist about how to use LinkedIn to kickstart your small business side hustle. ...
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by on 8 April, 2021
In honor of Women’s History Month, Los Angeles-based shoewear brand Tieks launched a nomination-based giveaway to celebrate women making a difference. The “Blue Prints Giveaway,” which ran from March 1 through March 14, offered anyone a chance to nominate a woman that has left a Blue Print on their life. The idea was that 21 female changemakers would be honored and given a $200 Tieks Gift Card, and those nominating the winners would also receive a $100 gift card from the brand. Winners were to b...
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by on 6 April, 2021
Businesses have been exploring a range of new strategies to engage with potential customers, especially during the pandemic. One idea that’s becoming increasingly popular is the implementation of virtual tour videos. This can be achieved either through VR tours or a popular alternative, 360° virtual tour videos. So what exactly are 360° virtual tours? These tours consist of a multitude of panoramic or 360° images which are then edited and seamlessly connected together to provide a single view...
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by on 29 March, 2021
This article is a 5 minute read and explains how to better navigate LinkedIn for your small business. LinkedIn is an incredibly powerful tool for business and can be leveraged as a content marketing platform, a place for you to establish your thought leadership, build brand awareness, and attract great talent. There’s two main parts of the LinkedIn platform that you can use when you’re navigating LinkedIn for business. The first is the LinkedIn profile feature, with free and paid membershi...
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by on 22 March, 2021
The LinkedIn profile featured section enables you to showcase posts, LinkedIn articles, links and documents on your LinkedIn Profile. This is one of my favourite LinkedIn Profile features because of how it allows you to feature content. And while it’s true that you could previously publish LinkedIn articles and add links and photos to the About, experience and some other sections of your profiles, the featured section changes the prominence a LinkedIn article now has on your LinkedIn Profile, le...
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by on 15 March, 2021
When I talk to some people about why they are yet to publish a LinkedIn article, it’s sometimes because they’re confused about posts versus articles and whether publishing articles is a LinkedIn Profile or Company Page feature. For more experienced writers and bloggers, I’m also often asked whether they should re-purpose a high performing blog from their website as a LinkedIn article. Today’s article will explain all of this in more detail so you can decide how you’d like to use the LinkedIn ...
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by on 8 March, 2021
In this article I explore how to write your LinkedIn profile the right way and guide you through some of the common mistakes people make when writing their profile. By the end of reading this article you will have a much better idea of how to write your profile the right way to get better clients or jobs on LinkedIn. Decide Your Goals for LinkedIn Before Making Changes to Your LinkedIn Profile When I train people about taking their LinkedIn presence to the next level, there are two key que...
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by on 2 March, 2021
Digital Advertising is constantly evolving, finding new and innovative ways to engage potential customers. This not only involves new digital marketing strategies, but a variety of different designs that can aid with personalisation and maximisation of performance. One of the most popular trends involves animations, as they have an uncanny ability to be utilised across a range of different digital advertising platforms.   Animated Videos According to Smart Insights, in 2020 92% of marke...
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by on 1 March, 2021
Today’s article will help those of you who are reluctant about having an online presence. Let me start with, I get it. As an inherently private person, the process of embracing and leveraging my online presence has been an uncomfortable journey. Marina, Think Bespoke’s Job Search Coach, and I often discuss how many people we come across who have not taken the time to tend to their LinkedIn garden. There are many reasons for this, and the main one is that they are really not sure where to star...
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