by on Yesterday, 11:46 am
Digital Advertising is constantly evolving, finding new and innovative ways to engage potential customers. This not only involves new digital marketing strategies, but a variety of different designs that can aid with personalisation and maximisation of performance. One of the most popular trends involves animations, as they have an uncanny ability to be utilised across a range of different digital advertising platforms.   Animated Videos According to Smart Insights, in 2020 92% of marke...
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by on 1 March, 2021
Today’s article will help those of you who are reluctant about having an online presence. Let me start with, I get it. As an inherently private person, the process of embracing and leveraging my online presence has been an uncomfortable journey. Marina, Think Bespoke’s Job Search Coach, and I often discuss how many people we come across who have not taken the time to tend to their LinkedIn garden. There are many reasons for this, and the main one is that they are really not sure where to star...
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by on 21 February, 2021
In this article I consider the role of LinkedIn for business versus other more social media platforms and explore a way to improve your LinkedIn experience. Here on LinkedIn you can like and comment on people's updates, you can accept invitations to connect, you can read great articles, watch some videos, forward content to people in private messages and you can follow relevant hashtags. It’s like a virtual library for industry news and an office corridor where you’re constantly passing extre...
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by on 12 February, 2021
Mobile usage is ever-increasing since the introduction of smartphones in 2007. In fact, 91% of Australians have a smartphone, and mobiles have overtaken laptops as the preferred method of making an online purchase. This has resulted in a variety of developments in how businesses interact with their audience online. One of the biggest adaptations has been the movement towards mobile web pages, allowing customers to have easier access to businesses on the go. Google states that mobile-friendly ...
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by on 5 February, 2021
It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook currently has 600 million users who visit business pages and approximately 1.5 billion searches are conducted on Facebook per day. It is clear that Facebook’s reach and search capabilities can have a real impact on businesses SEO performance...
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by on 4 February, 2021
We don’t always know what’s ahead of us. And I certainly didn’t when I found a love of running from an early age. I also didn’t know that when I chose to sign up for my first marathon at the age of 32, it would quite literally change my life.  Of all the kilometres I’ve run, I’ve learnt more about ‘life’ than running. I’ve learnt things that I don’t believe I could have learnt any other way. And that’s the bonus gift being active can give us, whatever your sport. On top of all the obvious ben...
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by on 28 January, 2021
In January last year, Google announced its plan to phase out third-party cookies on the Chrome browser over the next two years. This change will mean that in one year all major browsers (Google Chrome, Firefox, Safari) will have blocked the use of third-party cookies. All of which will impact future digital marketing efforts. Let’s take a deeper look at this upcoming change, as well as how to prepare for the impending cookieless future.   Cookies Today Today cookies are used as tools to...
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by on 21 January, 2021
XML stands for eXtensive Markup Language and is used to create structured data about websites that can be understood by both humans, as well as other programs – like search engines. XML can be used to create XML maps or a type of sitemap, which allows for greater in-depth detail on website pages and their relationship to one another. Google defines sitemaps as a “file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Searc...
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by on 14 January, 2021
With 2020 behind us, it’s time to look forward to 2021 and the digital marketing trends likely to have an impact on businesses this year:   Personalising the Customer Experience COVID-19 has led to an increased movement of users online and in turn created a variety of new attitudes towards online businesses. One area in particular is the personalisation of customer experiences. In fact according to SmartHQ, 72% of shoppers will only engage in personalised marketing. Interestingly howeve...
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by on 15 December, 2020
With 2020 drawing to a close, businesses should not only take stock of their digital standing, but look to grow their presence heading into the new year. One of the most important areas for any business is their websites organic search performance. This guide provides insight into 5 practices to focus on consistently, in order to grow your website’s SEO footprint:   Backlinks As highlighted by Moz, this linking highlights a “vote of confidence” between two websites and signals high q...
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by on 27 November, 2020
Sales is helping If you are in a sales related role and ever feel like you are lacking in confidence or ‘too salesy’ then remember, sales is just helping someone. You have something and this person has a need. All you are doing is helping them with that. It should be a natural conversation between two people.  ✔When starting each day, say to yourself ‘I’m here to help’ ✔You have something someone may need. Think of this as someone needing your solution. If you don’t let them know you c...
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by on 26 November, 2020
Here we explore some of the most common mistakes businesses make in Google Search campaign setup and implementation, and exactly what to look for to generate the greatest paid results for your company.   Google Search Campaign Setup 1. Unorganised Campaigns & Ad Groups The first thing to do before setting up a search campaign is to understand what you’re advertising. It might sound simple, but advertising a business usually involves advertising the brand/business, as well as specific...
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