by on 14 August, 2018
At just 17, Sydney-based millennial Cassandra Hili started a small business while in the midst of a dramatic weight loss journey, all of which led to an internationally acclaimed Ebook. Now at just 24, Hili is celebrating another self-made success: The nearly two- year anniversary of her PR firm Millennium Communications. While she boasts a client list of internationally acclaimed brands, Hili ensures she gives back; being an ambassador for Make Bullying History and the Young Entrepreneur Co. Hi...
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by on 13 August, 2018
You know the age old saying about what goes on behind closed doors? Well that sums up my family the one I grew up in! All polished on the outside, smiley shiny happy normal functional people - but with a deep dark secret, one that no one knew of that was so tightly kept. My name is Adele and this is my story, and what I aim to achieve out of sharing it with people is for them to know that perfect doesn’t work. Perfect isn’t possible. Perfect is exhausting. ** This is by no means a political piec...
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by on 15 November, 2017
As old worlde style meets turmeric latte one of the oldest precincts in the growing regional hub of Geelong, South Geelong is becoming increasingly popular. This isn’t just because of its heritage streetscape says Julie O’Donohue, founder of Next Address. “When people speak about loving the area, they are also talking about liveability and according to the research we have done locally, the livability factor here is off the charts.” says Julie. Within an hour by train you are in inner city Melbo...
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by on 9 September, 2017
Moeloco, means Dream Crazy and this is my crazy story.  Deciding to start a business isn’t always easy and I admit, I was a bit of a serial entrepreneur in the past. Prior to starting Moeloco, I went through the process of discovering who I was and appreciating my many unique gifts – and it was through recognising my self-worth that I discovered a deep desire to inspire others.  Through meeting like-minded people on my life’s travels, I made a discovery that would change my life forever: there ...
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by on 19 April, 2017
HI everyone, My post is now available! Attachment below. Please subscribe to my blog and leave a comment as I would love to hear from you. Kind regards, Cris      
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by on 12 April, 2017
Personal branding, is the process of managing and optimizing the way that you are presented to others. And social media is one of the keys (if not the biggest key) to managing your personal brand online. You have heard about viral videos or viral photos that you see being viewed and shared in social media a million times. Those are videos or photos that are either intentional or unintentionally created to either educate, entertain, inform or influence the viewer. Some of the unintentional viral ...
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by on 10 April, 2017
  Please click on the link to check out my blog :)      
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by on 4 March, 2017
There are many reasons why your media release is overlooked - your timing is off (the story has already been done), the journalist has not seen your release, or it is not the right fit. But … if you factor in the common mistakes people make when sending a story to a journalist, you can minimise your story being sent to the recycle bin. Here are my top 7 (there are lots more but these are the main boo boos that stood out to me when I was the on the receiving end of media releases) 1. Like murky w...
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by on 8 February, 2017
Ever thought of your life in the perspective of 'feeling the rain' or 'just getting wet'. It is a wonderful approach to telling the story of your life and making a difference to your younger generations.   Take advantage of the wonderful opportunities of modern publishing and create your private family books, history, letters and whatever else you want to pass onto your young ones.  I bet you wish your oldies had done that for you.
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by on 30 December, 2016
  It’s been said many times that the structure of a good story is as simple as a beginning, a muddle and an end.  The muddle must occur as this is why we become engrossed.  So when telling your story, be sure and include all the things that didn’t go well.  These are both entertaining and they humanise you.  Bearing in mind the purpose of creating your story in the first place, to get others to tell it, then entertaining and not coming across as a perfect robot will assist. Also, never be afraid...
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by on 17 December, 2016
Following on from last week… You’re the reluctant hero on a quest to grow as a business person to become better able to service your clients.  And while the hero and the quest are the meat and potatoes of a great story there are other elements professional storytellers regularly work in to add the herbs and spices. So let’s follow on from last week’s blog… 1.      The most famous mentor of the modern era is probably Yoda.  A mild-mannered Jedi Master with chronic eczema and an unsurpassed abilit...
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by on 12 December, 2016
  Last week it was all about a few simple techniques that will make your story more compelling.  And remember – if it’s compelling, your audience will retell it when you’re not around.  That’s word-of-mouth advertising at its best! So let’s continue the education and focus this week on just two of the common elements found in the great stories that really suck in an audience.  More will follow next week. 1.      Every story needs a Hero.  Like it or not – that’s you!  But hang in there, being th...
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