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by on 24 October, 2017
Written by Rachel Allan, marketing consultant, author and mum. You can get a headstart on everyone else by starting to plan out 2018, today. Imagine going on holidays over the summer knowing you are going to be stepping back into a business that is ready to be the best in 2018! We may still have about 8 weeks until the end of the year, and that is plenty of time to still achieve our 2017 goals, it will also give you breathing space to plan out what you would like to achieve next year. Take this ...
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by on 24 June, 2017
How excited are we over in Gippsland BIH? This month's event has an absolute PLETHORA of PRIZES - our members will walk away with over $5,000 in total of prizes, give aways and goodie bags!   Annemarie Cross - the Podcasting Queen is offering one of our lucky members a scholarship to her Podcasting with Purpose!!  Read all about it and come join us Wednesday 28 June for the chance to win this fabulous opportunity!!! Thanks Annemarie!   Win a Scholarship (valued at $697 plus GST)  Annemarie's Pod...
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by on 13 June, 2017
The smartest business owners are always improving their skills, staying up with the latest developments in their field and educating themselves.  After all, who do you want to do your taxes – the accountant who’s up with the latest allowances and deductions or the one who’s operating on the schedule from three years ago?  Staying educated in business means staying current.  And it doesn’t stop there…   Current knowledge creates authority.  The importance of authority to a business owner cannot b...
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by on 5 June, 2017
  As business owners we know there are many ways to grab a market’s attention.  Recently in these blogs, we have been discussing video as an option and before that your website, public speaking, podcasts and networking have been covered in some detail.  But let’s not forget the little one-dimensional cousin sitting in the corner that we all engage with but few entertain as a serious player in their business marketing strategy.  Radio. Many of the smaller am and fm community stations have slots f...
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by on 15 May, 2017
There’s nothing like statistics to create controversy.  Strange isn’t it – you can gather all the hard evidence you like but some bright spark somewhere will turn around and say, “Yeah, but when asking the questions, did you take into account the MacGruder Effect?”  And you’ll say, “Um…” and your whole premise is as wasted as a heroin addict as Pharmacy University. So, with that out of the way… Here are some statistics on video efficacy gathered by a range of sources some of which may or m...
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by on 1 May, 2017
Amplify your message.  Get noticed.  Stand out from the crowd. These are messages business coaches, consultants and marketing gurus will tell you every day.  If you play small and don’t get noticed, you’ll eventually get sick of the struggle.  I bet you didn’t go into business for that.  So in keeping with our series to invigorate your cut-through, this week we’ll discuss public speaking. “Public Speaking – Aaaaaaahhhhh!”  I hear you scream.  I know, I know… it’s your worst nightmare, right?  We...
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by on 24 April, 2017
  As business owners, we all struggle with effective communication methods that will economically amplify our messages while reaching our target audience.  This is critical for cutting through the huge amount of noise currently in the ever-intensifying marketing space so we can connect with our prospects on a human level.  Though there are a range of cost-effective options for those with a computer and a mobile not all of these are suitable for every individual.  So, over the next few weeks we’l...
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by on 24 January, 2017
  All business people need to find an effective strategy to reach the right prospects with the right message at the right time. Even then it’s a numbers game. No strategy will convert 100% all the time. Some prospects will always want more information, others more time, others will not like the information supplied in the first instance and still others perhaps just don’t like your approach. At BIH, we help women market themselves and their businesses through many channels. Over time, we’ve noti...
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by on 23 January, 2017
  Many people, perhaps women especially, have been trained by various influences to play small.  That’s fine if that’s what you want.  If you want to run a small business that remains small or a micro business that remains micro then keep doing what you’re doing if that’s what keeps you happy.  But many people want something more from their businesses.  Many want it to fund a lifestyle in the working years and become asset to sell that funds a retirement.  If that’s you, the answer is scaling. T...
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by on 4 January, 2017
  The most important thing for a business owner, manager, entrepreneur or professional to realise is there are four principal ways to grow a business – any business.  There are many other ways, but we are focusing on the primary things. The truth is some administrative functions are not all under your control, but nearly everything you do to build or grow your business can be classified under one of the four different and distinct areas and if you learn this, believe me, your competition won’t s...
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